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Renton Heart Month

2010 Renton Heart Month Campaign A Winner!

Heart Month Passport Smaller"Passport to a Healthy Heart,” the City of Renton’s 2010 campaign has been recognized with a Savvy Silver Circle award by the national City-County Communications and Marketing Association (3CMA).

This citywide campaign runs throughout the the month of February each year and is designed to increase awareness about heart health. Each year new ideas are integrated to help the campaign reach more and more people with life saving information. This year in partnership with local businesses, the “Passport to a Healthy Heart” was launched as a fun way for everyone to become heart smart. 

ABOUT THE PASSPORT

Everyone that participated simply needed to get a passport and work to get three stamps in it during the month.  Passports were available at the Renton Heart Month Kick-Off event that was held on January 31, 2010 at IKEA.  Free screenings were provided along with heart health information and demonstrations. Passports were also made available beginning February 1, 2010, at City Hall (lobby-visitors desk), all Renton fire stations and at each of the Renton Heart Month Partners

A stamp in the passport was giving when a person received a free blood pressure/blood sugar screening that was provided by firefighters in various locations throughout the city.  Another when they participated in any one of the offered heart focused workshops/presentations and the last stamp could be retrieved by just visiting any one of the Renton Heart Month partnering businesses and asking for a stamp. Participants at that time could then enter a drawing for terrific prizes.

WHY RENTON HEART MONTH?

Heart disease continues to be the leading cause of death in the United States.  The City of Renton made a commitment to do all it could to reduce this risk for its citizens by launching an aggressive public information and prevention campaign call Renton Heart Month. The campaign which is designed to increase awareness about the risks of heart disease originated in February of 2007.  This successful campaign continues to grow each year reaching individuals of all ages with important information that literally can, and does save lives.

Each year the campaign has successfully identified members of the community that were living with undiagnosed elevated blood pressure and blood sugar levels.  Armed with this information they are encouraged to see their doctors and make the needed changes in their lifestyles that can reduce their risk of heart disease, and help them to live a long and healthy life.

Understanding what conditions put a person at risk for a heart attack or stroke is only part of the campaign’s messaging strategy.  While the campaign includes the opportunity for citizens to receive these free screenings to determine their level of risk, training was also provided on the importance of knowing how to perform cardio pulmonary resuscitation (CPR), and how to use an automatic external defibrillator (AED).  Knowing these skills truly does make the difference between life and death for someone who is experiencing a serious heart attack.

Planning for Renton Heart Month 2011 is currently underway and more information will be provided soon.