Get ready, Renton businesses! The world’s game is coming to our region
Published on January 23, 2026
Join the city’s Community and Economic Development Department for five Renton Business Information monthly sessions between February and June to learn how your business or organization can benefit from the largest sporting event in the world coming to our region.
The FIFA World Cup is the largest sporting event in the world, drawing millions of visitors and billions in global attention. This summer, the Seattle region will be part of the excitement as visitors from around the world arrive to watch six matches in Seattle between June and July.
To help businesses prepare and stay informed, the City of Renton’s Community and Economic Development Department is inviting all Renton businesses to join us for five recurring sessions focused on the FIFA World Cup 2026 and related local initiatives. These initiatives include Legacy Square, Renton Market, and summer activations.
Each session will be an opportunity to hear directly from the city, stay informed on how Renton is preparing, understand what is confirmed for our city, learn about evolving timelines, and explore how your business can get involved.
Monthly business information sessions at the Renton Library
Stay connected and engaged! Attend the monthly information sessions on the first Thursday from February to June from 3-4 p.m., focused on updates, confirmed plans, and upcoming opportunities for local businesses. These sessions will be held in person at the Renton Library (100 Mill Ave S.) and virtually on Zoom.
Make the most of this once-in-a-lifetime opportunity to take part in the action.
Join us:
- Thursday, February 5
- Thursday, March 5
- Thursday, April 2
- Thursday, May 7
- Thursday, June 4
All Renton businesses are welcome. Stop by, stay informed, and be part of Renton’s Ready to Play 2026 journey.
Unlock city resources to elevate your business
From guidelines to support resources and initiatives, the city’s Economic Development Division offers additional tools and information for small businesses during this event.
Some highlights include:
- Connect with the Small Business Liaison: A dedicated city staff liaison to help guide and help your business thrive.
- City and city-partnered events: StartUp425 & Small Business Coworking, Small Business Empowerment Think Tank, networking opportunities, events for creatives, and more.
- Licensing and permitting support: Before you promote an event, sign, pop-up, or patio expansion, ensure you have the proper city requirements
- Marketing do’s and don’ts: Understand the rules outlined by FIFA on how businesses and organizations can tap into the excitement without breaking any marketing or brand guidelines.
- Visit Renton: Marketing and tourism support to attract more visitors.
All these resources and more can be found at rentonwa.gov/soccer2026bizhub
For the latest news, sign up for our monthly Supporting Renton Business newsletter.
What is Renton, Ready to Play?
"Renton, Ready to Play!", is the city’s brand campaign to unite the city and business community with a single, energized voice in anticipation of the 2026 FIFA World Cup. This initiative aims to attract residents, visitors, and businesses to participate in this global sporting event on a local level.
As the proud home of the Seattle Sounders FC and with Renton’s strategic location in the region, the city will play a key role throughout the World Cup.
Renton will be “Ready to Play” embracing the excitement by hosting free community watch parties right in the heart of downtown at our new Legacy Square. Keep an eye out for more details later this month on Legacy Square activation.